A Guide to Regaining Workplace Momentum and Morale
You’ve Got Mail…A Completely Custom Swag Box
You may think people are excited to get out of their homes and back to work, but there are so many reasons why people are stressed out and worried about the return to normalcy. Perhaps they got sick or knew people who were sick. Maybe they had to take a leave of absence or were laid off. Some businesses may have experienced a serious lack of revenue or had to change direction altogether. Ultimately, people are still trying to be cognizant of social distancing and it can be stressful to get back to work.
So how are businesses supposed to stay relevant and important to a customer base when the world has taken such a long break from reality, you ask? With a custom swag box of course! A custom swag box is a great way for your business to send out a physical reminder of who you are along with swag that the recipient will be excited to use! This blog post will guide you through the process of creating a box for your business.
The very first step to create your own custom swag box is to consider your purpose. Let’s go back to grade school and remind ourselves of the 5 W’s: who, what, where, when, and why. Who will be receiving the box? What messages do you want to communicate with your audience? Why are you sending out the swag box anyway? Answering all of these questions will help you build a well rounded, established purpose. It is essential that we start here to ensure that the goals for sending the box are met!
It is important to pick swag that will help continue to support your purpose for the box. Remember that these boxes are not a “one size fits all” operation which gives you the opportunity to customize it to fit your vision! It can be intimidating trying to figure out which products you would like to brand, however we have found that successful boxes have one to two “wow factor” items. So after considering your purpose, you can select some items that will really drive it home!
It may also be valuable to consider including an information sheet or postcard that can help explain the concept of your box. It will also be valuable to tell a story and share your message. The story that you share will be remembered by the recipients long after the box has been opened. Consider adding a flyer, postcard or booklet. You can even add a personal note, which will make a big impression on the recipient.
Now we can take the time to consider how to enhance the unboxing experience! This could be done in a number of ways. For example, perhaps you create a social media experience. Recipients of the box can post about what they have received with hashtags that leave a digital connection to your business. We can imagine it now: photos of individuals using and wearing branded items with YOUR business on it that are shared with their entire network of friends and family, the perfect way to continue marketing!
A custom swag box provides the opportunity to create a lasting impression on customers and leaves them thinking about your business long after the box has been opened! The box can develop productive reviews, social interactions and returning customers who will be talking about your business whilst things are getting back to normal. Before you know it, things will feel ordinary again and your business will be anything but!
You’ve developed a purpose, picked your customizable items, and have decided how you want to tell your story, so what’s next? Contact Benji Bearman by email benji@liquidscreendesign.com or call 612- 234-7230 for more information and start creating your box today!
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Lexie Warren is a Social Media Intern at Liquid Screen Design a Branding and Swagging company. Helping non-profits and business with their physical marketing needs and strategies.
