How’s your marketing these days? This should be a question that you can answer quickly and confidently. Ideally your answer is, “We’re doing great, and thanks for asking!”
For most companies or organizations, that is not the answer. Know this: you are not alone. Marketing in the digital age isn’t easy! There are so many important considerations. If you had all the time in the world, you’d be doing much more than you do now.
Strategic SWAGging
Think of SWAG as a relationship: Sealed With A Gift not just S*** (Stuff) We All Get.
Freebies trigger what researchers call the reciprocity effect–the conditioned cultural response to return the kindness of a gift–which can manifest itself in better response rates, repeat business, and referrals.
Additionally, promotional items are almost always delivered personally. In an environment that puts a premium on one-to-one marketing and interaction and engagement with customers, promotional products are a way to connect directly with your target audience.
3 out of 4 people report having at least one promotional product in their workspace and 60% of people report having between 2 and 11.
Knowing that, we want you to think of your swag as a way to grow your relationship with possible participants, cement relationships with current participant, and build brand awareness. This sounds difficult, but it is actually pretty easy.
Liquid Screen Design can help you; we want to ensure that you are achieving your optimal success. We will work with you from branding, marketing audits, strategic plans, data review and analysis. Our goal is to help deliver a compelling marketing strategy for your company or organization.