If the branded swag that you order is not used, what is the point?
There is nothing more frustrating than trying to find the perfect freebie for a target audience, ordering it, spending good money on it, and then distributing it to that target only to see them toss them in the nearest rubbish bin. It can be frustrating, sure, but then when you are using the same old tired items that everyone has been given several times over, what can you expect?
There was a time when cheap plastic pens that would break after a couple of uses were happily received but those times are past. The good news is that you can now find just about anything you can think of and use it as branded swag.
Here at Liquid Screen Design, we offer a full service experience. We don’t just want to give you a cool t-shirt and send you on your way, we want to be a part of your marketing strategy! Most people think about marketing solely as a means to gain more customers and while yes, this is the main focus, you also have to think about how to market your business to your own employees. Creating a loyal team is dependent upon how you treat your employees. You want to show them how important they are to your business. A great way to do this is through custom swag.
Quality Over Quantity
The key to a successful piece of swag is quality. If you want someone to keep your branded freebie, make it good.
Everyone has mugs and cups, but not everyone has a nice quality temperature-controlled mug or a water bottle that can keep the water cold for a whole day. If you give someone a quality mug or bottle they will more than likely keep it, and use it.
The same thing applies to wearables. A plain old uncomfortable T-shirt isn’t very exciting, but a super-soft T-shirt with an interesting logo is far more likely to be kept. You could also change it up and get your employees a different kind of apparel. Maybe a nice Sweater Knit Fleece Jacket or a Nike Dri-Fit Half Zip Jacket would be a way to catch employees attention.
Be Original, Be Practical
Top-notch quality is not the only way to ensure your target will want to keep that swag, offer them something practical that they will use in their everyday life and they are sure to keep it.
Take tote bags, for example. Tote bags are super useful and popular these days since more and more people are using reusable bags to go to the grocery store. Tote bags are also great in that they show your logo in a prominent size allowing your custom swag to act as an advertisement for your business.
Another handy swag piece on top of the practical list that is also super original is a cutting board. While this seems like a weird piece of swag to offer, you can get a super original cutting board you won’t find anywhere else that is guaranteed to be kept.
Something like this USA Shape Bamboo Cutting Board can have a really long lasting impression on your target audience and generate a lot of goodwill for your business.
Another great option, especially for the office is a wireless charging pad that allows users to keep their tech charged all day long. Everyone loves having a fully charged phone at all times so this makes for a great piece of custom swag.
The Takeaway
When in doubt go with quality, always be creative, and whenever possible go with practical, usable things your clients will want, use, and keep for a long time to come.
Curious About What Your Swag Can Achieve? Call Liquid Screen Design
If you are curious about what you can make and about how to take your swag game to the next level, get in touch with us. We can help you navigate the many items on offer and help you find the perfect one for you and your clients. Call us at 612-234-7230, fill out our online form, or email us at info@liquidscreendesign.com